A brand for those whose favorite place on Earth is beneath the waves.
Aukai is an Australian diving gear company that designs durable, high-performance products for sea enthusiasts and underwater explorers. With a primarily masculine target audience, we sought to highlight the resilience of the products while capturing the passion and poetic essence of the underwater experience.
Inspired by sunrays filtering through the ocean and the crystallization of sea salt, these elements shape the foundation of the brand’s visual language.
Packaging for Aukai's Cray Red Light Torch. The hidden message technique using red acetate mirrors the product’s function—revealing through red color.
